Skip to content

Author: Carol

Getting Ahead of The SEO Game

SEO is based on a never ending loop; in order for a page to get a higher rank in a search result, it needs to have plenty of backlinks, and in order to get more backlinks, a page needs to have a higher ranking. The gist of SEO is that it helps make credible and useful content more visible on the internet, and it does such a good job at this that most of us never even have to load the second page of our search results.

Whenever someone searches for something on Google, they all get to see the same top ranked articles. Meaning that whenever someone decides to gather information about a certain topic and use it in their own content, they end up citing the same handful of pages. This lets content creators get information from credible and reliable sources, while these high ranking pages continue to get more and more backlinks, making them even more credible and higher ranking than before.

While this method of determining a page’s ranking is great for content that has been on the internet for a while now, it can be rather unfair for newer sources since they will not have enough backlinks to out-rank and already existing source. This endless loop of getting higher rankings to get more backlinks can be vicious and unfair as well, a recent study on the topic showed that the theory on which SEO works can be true and untrue at the same time.

The study looked at more than 10,000 SEO keywords while conducting its research. Thorough analysis revealed that content with higher rankings had an easier time getting backlinks, however, getting backlinks at a faster pace did not necessarily result in a page’s ranking increasing. According to the study, a direct correlation between these two variables did not necessarily result in causation.

The results of this study make it obvious that backlinks are not the magic ingredient in becoming a higher ranking page, there are a number of other factors involved as well. If you do a bit of research, you can find plenty of examples of smaller pages that manage to climb the Google ranking ladder. How do they manage that? Simply by providing qualitative content, content that automatically draws in more traffic. Digital marketing experts have stated that backlinks and the right number of keywords are not what determine your page’s ranking, it is content quality that really makes the difference.

A majority of the highest ranking pages on Google offer content that is quality focused. However, this leads to another question; what standards determine the quality of your content? Many people talk about quality content without even knowing how to assess their level of quality.

The best way to assess the quality of a webpage is by focusing on one key factor; dwell time. When a visitor stays on your page for longer, it is because they found what they were looking for and they had a nice time interacting with your website. Meaning that if you want to improve the quality of your page, you should begin focusing more on content quality and website quality. This is where you can take help from digital marketing experts who can assist you in designing and implementing websites with the aim of maximizing visitor dwell time.

You could go to any credible NJ SEO Company and discuss your requirements with them. The best SEO companies realize that backlinks and keywords are older metrics now, while they still matter, they are no longer play a primary role in determining the relevancy of a website on the internet. So keep in mind that you should focus on creating websites and content that makes people want to stay and explore, once you manage to do this, your SEO related challenges will begin to sort out on their own.

Business Survival Guide

If your expect your business to survive in today’s market then you absolutely must make your presence known on the internet, businesses with their own webpages and online stores tend to thrive a lot more than businesses that do not, this is due to the fact that a majority of customers search for products and services online. Having an online presence can be a superb way to draw in more customers and connect with them, but unfortunately, going online is not as simple as making a website. Designing a website for your business is only the first step of becoming an internet based business, one must then make an effort to make sure that their remain visible to all potential customers.

The internet is like an ocean that is always shifting and turning, an ocean of competition and rivalry that can quickly engulf your website if you do not make sure that it remains afloat. This is where SEO comes in; Search Engine Optimization (SEO) is a practice that is carried out in order to increase the visibility of websites present on the internet. SEO is immensely important as it makes sure that whenever someone searches something related to your website/product/service, your website is amongst the top search results.

There are literally countless SEO service providers out there, all of whom promise to maximize the visibility of your webpage, some businesses even prefer to carry out SEO on their own. SEO might seem like an easy thing to do, however in order to carry it out effectively, one must have an in-depth understanding of how the internet works, what are its latest trends and more. The internet is highly dynamic, meaning that SEO needs to be carried out regularly in order to maintain its effectiveness.

Digiceed is an SEO service provider based in London, a superb SEO expert that has a firm grasp over its capabilities and is popular for providing reliable services at cheap rates. What makes them one of the best options for SEO services London UK has to offer is that unlike its competition, it carries out SEO based on careful analysis of the internet rather than looking towards SEO trends. This approach allows Digiceed to act as a leader and innovator in the SEO industry rather than simply follow the crowd.

Digiceed has a plethora of sophisticated tools that it can use to fulfil all of your SEO and digital marketing requirements. Apart from having a solid grasp on what they do, Digiceed’s success is also owed to the fact that they genuinely care about fulfilling the goals of their clients, be it increasing exposure or to increase the level of interaction with one’s customer base, this web studio will work with you closely and help you accomplish your goals with a passion. You can learn more about Digiceed and their services by visiting their website. With Digiceed, you can rest easy knowing that your website’s optimization is in more that capable hands.

5 Reasons a Poor Web Design Will Dump Your Business

The internet and websites are way more popular than just 5 years ago. It is because people and business owners have realized the great business opportunity it supposes.

But you can solely obtain these benefits if you design a pretty good website, and that’s exactly what you will learn right here. Well, you are going to see why you need to hire a good company like this design agency Cheshire if you want an actually good and highly converting website.

Without anything more to say, let’s get into it.

People Will Leave:

If your website is not any good, then don’t be surprised if you are hit with a big bounce rate, because it is rather logical: if you website is ugly and takes a lot of time to load, then people will leave it very quickly.

This will kill your conversions and make your website lose momentum online. Therefore, if you want to profit from this online venture, then you need to take it seriously and hire a good web design agency.

People Won’t Buy:

It is another obvious reason on why a bad design can kill your business online: people won’t buy.

You need to get a website that is designed for conversion, and unless the design has been crafted by a professional and using a proper research on your industry, then your conversions will plummet because people won’t buy. It is as simple as that.

You Will Lose Trust:

People won’t trust you if your website is ugly and poorly designed. If you want to make a good profit out of this, then make yourself a favor and invest into a decent web design service.

If you lose trust, then it will be very hard to make people buy from you online. You need to project trust from the first moment, and the unique way to do it is by crafting your website very well with an excellent design ready to impress and convert your traffic. As simple as that.

You Won’t Rank:

And well, if people leave your site too quickly and the bounce rate is too big, then you won’t rank very well in search engines. And you know what it means: you will get less traffic and hence less money.

If you want to make your website a real success, then you need to go ahead and get a good website design. Because without it, it will be very hard for you to rank properly and get the maximum benefits.

You Will Waste Your Marketing Budget:

And yes, if your web design is not good then you will waste a lot of your money.

You need to have an excellent design in order to convert your traffic into clients and sales. So, go ahead and do it before even throwing some dollars into FB PPC or Adwords, because chances are your returns will be poor, and in many cases, your ROI will be negative.

Miami SEO: Why Does Your Business Need This?

Everybody knows that the internet can give your business a massive growth.

If you are after getting more clients to your business, then you probably know how hard it is to get them by traditional marketing mediums. But you don’t have to stick to what doesn’t work well any longer.

Why do you keep hitting the same button if you won’t get any better results? Traditional marketing – offline – is pretty good when you have plenty of cash to invest, and let’s be honest, most of us don’t have such big funds.

So what happens when you are a small business owner in Miami who wants to get more clients without investing a fortune? Well, you should know that there are better ways by which you can obtain the same results, all without investing plenty of cash.

That’s where a good Miami SEO service comes into play.

How a good SEO service can make your business grow:

How is it possible? How can SEO help your business grow?

I don’t blame you if you can’t see the value of this right off the bat. If that’s your case, then worry not, because everything is going to be properly explained in the next part of this article.

First off, we need to start by analyzing what you will get out of this service.

It’s all focused on ranking your website higher in search engines, being Google the most popular. It can drive you some serious traffic, all of which is composed by people looking for your services.

Let’s suppose you were a company offering carpet cleaning services in Miami. You probably know that many people use Google to find the services you are offering. But guess what? If you are not ranked, then they won’t find you and instead will hire your competition.

Now allow me to ask you. If you were to get traffic from any of these keywords, do you think it’d make your business grow?

  • Carpet cleaning Miami
  • Miami carpet cleaning
  • Carpet cleaning in Miami

Can you already see the value of this? If you were to receive traffic from these keywords, then you would get plenty of more clients for your business.

That’s why you should start exploring the possibility of hiring a marketing company to take care of your SEO needs.

If you send such a targeted traffic, and provided you have a good structure in your website, then you will obtain plenty of new clients in record time.

That’s why you need to invest into it.

If you don’t do it today, then when will you?

That’s the question right here: If you don’t do it today, then when will you?

Because your competition is already investing into these services, and hence, stealing your potential clients.

Will you allow this situation to remain the same or will you take action to fix it?

It’s now your turn to decide. We hope you take the right choice and make your business grow.

Why Web Design is Important For a Business

If you are starting a new business you are going to have to handle a lot of different areas, all of which are equally important to the overall success of your enterprise. One of the most important areas that you need to look into is web design.

This is because a company or business’s website is the most common point of introduction for new consumers that might end up becoming regular sources of income. Hence, your website needs to be absolutely top notch so that any potential customers can look at it and know right away that what they are looking at is something extremely high in quality, and that the company behind the site is one that they can trust.

Creating a website is not an easy thing to do, which is why you need to go for web design Leeds. There are a number of agencies that can provide this service for you, and the benefits of using their professionalism are numerous.

One of the major benefits has to do with aesthetics. Web designers know how to make a site look good, they know what would objectively entice someone looking at the site to learn as much as they can about your company. While you might have some aesthetic preferences in mind, these trained professional know better than you do what would look good in a specific context. They would be able to take a look at the products that you offer and ascertain what kind of template and theme would suit these products the most.

Another extremely important aspect of web design that professionals of the field would be able to help you out with is search engine optimization. When someone is looking for a specific kind of product, or if they have a problem that the product or service you provide is meant to solve, they generally go to a search engine to find the solution. Web design companies will be able to input certain keywords and other elements that would make your website as prominent as possible on search engines, thereby making it far more likely that traffic would be directed to your site.

In this modern day and age, people are more likely to check your website out on their mobile phones rather than on a computer. Hence, your website needs to be optimized for this kind of usage. Professional web designers would be able to create your website using responsive design which would help provide the optimum mobile browsing experience. If your site is not optimized for mobile browsing, chances are that you are going to end up losing a lot of potential customers simply because they would be frustrated by the overall layout of your site. Hence, professional web developers can significantly increase the retention rates for your site.

All in all, hiring web designers in Leeds is a very smart decision to make for the overall betterment of the business you’re trying to establish.

The Basics of Search Engine Optimization Explained

If you are just starting off in this world and want to learn the basics, then you are welcome. If you are a business owner who wants to take this important job on your own hands, then you will also find great help within the sentences of this brand-new article especially written for you.

You Need a Fast Hosting:

If you want search engines to love you, then you need to have a website which loads fast. There are many variables which come into play with this, but you need to have a fast hosting if you want to have a blazing-fast website.

This is important because if your website is too slow then people will abandon it kind of quickly and you cannot allow this to happen. Because if they quit, then search engines will Google will detect it and determine that based on this your website does not offer very good content nor user experience, so your rankings will drop as a result.

That’s why it’s important to host your website with a company which can bring you plenty of speed without problems. These hosting companies are not precisely cheap, but you can get something pretty good for around $10 a month, which is excellent in our opinion.

Make it Relevant:

If you want your website to rank then you need to make it relevant. You need to make it topic-relevant in order to be more accurate with this. Because if Google doesn’t understand what your website is actually about, then it will have a hard time ranking you. One of the best on-page optimization techniques.

You need to make it topic and location relevant. If you want to have an easy time ranking it on the first page and within the first positions, then you need to do this. Because otherwise you won’t achieve much at all.

Be Social:

If you want your website to rank and get plenty of love from Google, then you need to be social. You should build many social profiles for your website. This way it will recognize that you are a legit business and therefore make it easier for you to rank in the SERPS.

You need to be active as well. This can also bring you the chance for people to link to your content if it’s good enough. This way you can obtain benefits from all angles. Because if people link to your content, then it will get a good boost in the rankings.

Always Update:

Google likes websites which publish fresh content. That’s why you should try to publish at least 3-4 new blog posts per month. If you are a legit business then you have to do it. So remember to always update your content and you will see beautiful results.

That’s it. This is how you can rank your website and make it super powerful in the search engines. It will take some time, but the results are truly worth it. That’s how you can achieve those rankings.

The Importance of a Good Web Design: Everything Explained

One of the most important and popular aspects of online marketing is web design. At this point millions of businesses all over the world have their own websites. But not all people understand why it’s vital not to have just a website, but to have a website with an excellent design and structure.

In this article you will find reasons to invest into a good service, or if you are a provider of this service, then you will learn how to convince your potential clients to invest in what you are offering.

A Poor Design Won’t Make Sales:

No Sales = No Money. It’s as simple as that. If your website has a poor design, then it won’t generate you money. But why? Because if the design looks poor and cheap, then people will have a hard time believing you are legit.

When people buy online they do it from websites which look very legit and solid. If your web design is way too simple and poor (don’t confuse it with a MINIMALISTIC design, which can be pretty elegant, professional and high-converting), then you will have very low conversion rates, and this will affect your business negatively.

If you really want to turn your visitors into clients, then you need to have a design which is focused on converting your traffic into clients. That’s how it works, and a cheap and poor design won’t do this. You will still get some conversions, but they will be very distant from what you could achieve with an excellent and elegant design.

Make Your Brand Reputable:

If your website is ugly and poor, then people will have a hard time believing you are actually reputable. This is something you need to understand from now, because people will judge your business based on how it looks online. Not everyone will do it, but a large part will. Because web presence is becoming more and more important with the pass of the time.

If you want your business to enjoy of a solid and good reputation in both spaces, online and offline, then investing into a good web design service can help a lot. Because this will help with conversions online.

Make Your Investment Be Worth It:

It does not matter what you do. If you want your investment to be worth it, then you need to make sure you will get something of value out of it. If you invest into a cheap service, then chances are you will get minimal results.

If you want your investment to be worth it, then you need to work with a company with plenty of experience in the field. Because this experience will be determinant at the hour of crafting your web design.

There you have it. This is why it’s important to have a very good web design for your business. It can make a huge difference, and you need to recognize it from now. Just do it.

Why is Search Engine Optimization Important For a Modern Business?

It’s a lot more important than you think. In this article we are going to explore the reasons on why search engine optimization is necessary for your business. If you would like to learn more about it, and also get information from this so you can convince clients to hire your SEO services, then you are in the right place.

Organic Traffic Can Make a Huge Difference:

You need to understand that organic traffic is a very interesting and valuable asset for any kind of business. Because it’s traffic which is mainly composed by people who really want to buy what you are offering.

That’s why it’s important to have your business ranked on the first page of Google and within the first positions. Because this way you can obtain a lot of this traffic and get excellent results. Once you understand how valuable it is, it’s easy to understand why every modern business should have an SEO company helping them with this.

Because thanks to this traffic a business can obtain a lot more sales and clients, which as you can easily guess means more money in their pockets. That’s a strong reason to invest into this valuable service which will add a lot of value to any kind of company.

Because if something can bring a company more sales, then it’s worth it to invest in it. That’s the strongest reason on why you as business owner should invest into this. Because the benefits it brings are totally worth the price you pay for the monthly service.

It Makes Your Business More Reputable:

Another reason on why you should try to do this is because it makes your business a lot more reputable and solid. If you want to have a solid reputation and make your brand super strong, then you need to be ranked for the main keywords and terms people search in your industry.

If you are ranked very high when people search them, then they will recognize your brand as a reputable and solid one. If you want to accomplish this, then the unique thing you have to do is to hire someone to take care of your SEO.

And you should include this into the reasons on why someone should hire you if you are an SEO specialist. If you explain to your potential clients how this can help them to make their business more reputable and have a strong presence online, which will make them look as a solid option in the market, then believe us that they will be motivated to work with you.

Final Words:

Now here you have the reasons on why any modern business should have an SEO specialist working with them. It allows them to obtain better results in the long run, because this supply of organic traffic will bring clients and sales, and these will bring more money to the table. This is a situation where you can only win.